Hi! I’m a senior content designer with a journalism backbone.

I gravitate towards the messy corners of a project, where the path is unclear and the edges don’t yet line up.

My work experience includes big tech (Instagram), fintech (Square), and public media (Canadian Broadcasting Corporation). I love sweating the details on small bits of copy and zooming out to the long view for broad vision strategies.

What I do best:

  • Lead content strategy for new and established products.

  • Shape content patterns for AI-powered workflows, ensuring they’re useful and understandable.

  • Build trust across functions, including product, design, legal, and engineering.

  • Create scalable systems, not just better words.

  • Advocate for users and clarity at every step of the design process.

  • Champion content design as a lever for quality and impact (and very much enjoy doing so!).

🔒Case studies and recent work