I build systems, shape strategy, and strengthen team practices. I bring a proven playbook that includes audits, competitive analysis, content models, controlled vocabularies, journey maps, and testing to create clear, effective experiences.
Here’s a selection of projects that reflect that work.
Revamping More and Less
Turning a forgotten ad-feedback toggle into a high-value signal
The right content design here wasn’t just about picking words — it was about leading a cross-functional conversation on how we offer agency, set expectations, and build trust in a system most users will never see.
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Simplifying Square’s onboarding for every seller
One flow to rule them all (and help sellers thrive)
Simplifying onboarding isn’t just about cutting steps, it’s about designing clear paths through complexity while keeping flexibility and trust intact. The right content design here involved shaping how the product invites, guides, and reassures new users at every turn.
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Smarter inventory, simpler decisions
Untangling Square’s inventory experience to help sellers manage stock with clarity and confidence
Even the most powerful tools lose their value when complexity builds unnoticed. This project underscored the importance of stepping back, challenging legacy structures, and creating a flexible system that could scale across products and teams.
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